Why is this image supposed to make me buy a more advanced legal research program?
When I started this blog, I warned you that part of the impetus was my tendency to talk back to the teevee. I talk back to things like fundamental mathematical errors. The Aleve lady who is so excited that she’s taking fewer pills than with Advil CLEARLY NEVER READ THE INGREDIENTS. I helpfully inform her, “you’re getting the same amount of medicine, you dork; and your stomach will feel just as awful” Or when 9News promises a full segment on some new store or product, I calmly explain to them, “THAT’S NOT NEWS; IT’S ADVERTISING.”
Today’s question is: why should a photo of a woman with her eyes closed and wind-swept hair make me want to upgrade my legal research software? Are they telling me I can now do legal research with my eyes closed? On a wind-swept beach? Candidly, her look is the one of resigned frustration I get when Westlaw tells me my search yielded 0 or 4,934 cases. What are they trying to tell me about their new, improved version?
I know this probably sounds like I’m trying to be funny, or am desperate to post something to see if I can attract those 20 or so hardy souls who read this blog. But I’m serious — why this photo?
Update: The truly compelling image would be a middle-aged law nerd sitting in front of her computer, arms raised in the universal symbol for “touchdown,” a smile on her face that says, simultaneously, “I’m a genius, and I’m going to demolish the evil bastards on the other side of my case, and wow what cool software this is that both reveals my own genius to me and lets me engage in demolishment with such ease.” If you’re listening, Westlaw: use that image and I promise I’ll upgrade toWestlawNext.